Your next shopping trip to Aldi might look a little bit different, but we swear this is good news!
It’s no secret that we love Aldi. We talk about it on the regular. From the incredible dupes to the endless list of low-priced but high-quality hidden gems, we’re hooked on the German grocery chain.
Like any icon, especially one that’s been around in the U.S. for nearly 50 years now, Aldi was ready for a refresh. And that’s exactly what the chain recently announced.
What is the big change?
Aldi has just begun an overhaul to its packaging across all of its private-label brands. It is also launching its first-ever namesake brand in an effort to make its popular private labels easier for shoppers to find and identify in stores.
What this means, in practice, is that all the chain’s exclusives—which represent 90% of the products it sells—will now be identified either as being part of the namesake Aldi brand, or it will bear a hard-to-miss “an ALDI Original” graphic on its packaging.
Atty McGrath, the chain’s new CEO, said in a news release that the change has been in the works for the past few years in response to customer feedback and represents “the next step in our journey to modernize our simpler, quicker shopping experience.”
Some of the company’s most popular private-label products, will continue to bear the names of their iconic brands with that “ALDI original” graphic. These will include in-house brands like Clancy’s, Simply Nature and Specially Selected, as well as the grocer’s popular Happy Farms dairy product and Sundae Shoppe ice cream lines. Some items will officially be adopting their shopper-given nicknames, such as the fan-favorite “Red Bag Chicken.”
Shoppers will have to wave goodbye to seeing names like Dakota’s Pride, Little Journey, Lunch Buddies and Sweet Harvest on Aldi’s shelves. Instead, they’ll be identified simply as Aldi products. Let’s be honest, though: You were probably already calling them Aldi products anyway. We know we were!
When will the new labels go into effect?
The refreshed packaging should begin showing up at your Aldi store soon, but the company said it will take “the next few years” for the transition to be complete across all of its private-label products.
In the meantime, we’ll be angling to get a look at this grocery glow-up with our own eyes on our next trip down Aldi’s aisles.
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