Our shopping editor has tested the brand's offerings three times in four years, and her glowing HelloFresh reviews remain. Find convenience, quality and cost-effectiveness in one cardboard box.
Our editors and experts handpick every product we feature. We may earn a commission from your purchases.
Learn more.
Nothing compares to a fresh, home-cooked meal made with quality ingredients straight from the farmers market or local grocery store and seasoned just the way you like. It’s equal parts care and delicious, personalized flavor. But, more often than we’d like, this isn’t feasible. The kids’ schedules get hectic, work meetings run late or we simply can’t muster the energy, creativity or forethought those kinds of meals require.
Helen Tieu, registered dietitian, certified diabetes educator, and founder of Diet Redefined says HelloFresh “can be a convenient option for the average healthy adult, especially for those who struggle with meal planning, grocery shopping, or cooking regularly.” As she puts it, the service takes the thinking out of meal prep, and all you have to do is cook!
All of these reasons to opt for other meal solutions are totally relatable, which is likely why meal delivery services such as Dinnerly, Hungryroot, and HelloFresh have found such success. If you’re unsure whether one of these services would be a good fit, look no further—read my HelloFresh review and decide if it’s conducive to your lifestyle.
HelloFresh transforms your weekly meal prep by shipping everything you need for dinners (and beyond) straight to your door.
HelloFresh is a meal kit provider based in Germany that has found wild success here in the U.S. The meals, which customers choose weekly from a menu with dozens of options, are delivered straight to your door. The company allows customers to purchase as many as six different recipes per week to feed two, three, four or five people. That’s traditional HelloFresh.
Launched in the summer of 2021, HelloFresh Market elevated the company from a beloved meal prep service and suppertime helper into a full-blown online grocery. Through the market, you can order breakfasts, side dishes, snacks, beverages and even fresh produce. The add-ons are included in the same box as the other recipes and come from an array of popular brands and vendors, including Pillsbury, Annie’s Homegrown, Sargento and Lärabar.
When you first hop on to the HelloFresh website, you’re prompted to pick out a plan. This entails selecting your dietary preferences, such as meat and veggies, pescatarian, veggie or family-friendly, as well as entering the number of people you’re feeding and the number of meals you’d like per week.
Then, on HelloFresh’s easily navigable menu, there is an array of meals labeled as “Meat & Veggies”, “Veggie”, “Family-Friendly”, “Fit & Wholesome”, “Under 20 Minutes”, etc. to help you select based on your appetite and schedule that week. My meals of choice? Street Cart-Style Turkey Bowls, One-Pan Beef Enchiladas Verdes and Creamy Dreamy Mushroom Cavatappi. I also could’ve added on fresh produce, desserts and breakfast items via HelloFresh Market, which I’ve done in the past but passed on this time around.
My HelloFresh meals arrived on the Wednesday of the given week in a sturdy cardboard box. Each meal’s ingredients, excluding the meat, were divvied up and tucked into their own brown paper bag. The ground beef and ground turkey were situated underneath the bags and sandwiched between two ice packs that were still cold.
In addition to the meals, there were recipe cards that contained helpful information such as an ingredient list, tools list, prep and cook times, calorie count, cooking tips and step-by-step instructions.
When it comes to meal delivery services, testing means cooking—and also eating (the best part!). I excitedly cooked all three meals within two days of receiving my box.
Maybe it’s because I’m partial to Middle Eastern food, but this meal was easily my favorite of the bunch. It provided the most ingredients, including turmeric, lemon, rice, cucumber, shawarma sliced almonds and pita bread. And, to my dismay, it required equally as many tools and dishes. That being said, the cleanup was well worth it because the recipe was delicious.
I chopped the cucumber; boiled, simmered and fluffed the yellow rice (my favorite element of the recipe!); stirred the sauce; browned the turkey and toasted the pita. All these components came together for an interesting, unexpected and texturally exciting dish. I wouldn’t have thought to put butter on pita, hot sauce on turkey shawarma or sliced almonds in turmeric rice. But it all worked—and in just 25 minutes!
Although I was slightly underwhelmed by the fresh ingredients for this meal (the lemon was small and not very juicy, and the cucumber was a bit soft) the final result was certainly delicious enough to make me disregard these facts.
This recipe actually took me less time to prepare than was estimated: 32 instead of 35 minutes. You can’t beat that! And I loved having an excuse to whip out my cast-iron skillet. While an ovenproof skillet isn’t something every home cook has, the recipe card offered instructions for how to adjust this recipe for a 13-by-9-inch baking dish. All other ingredients and tools required for this recipe—salt, pepper, cooking oil and a few bowls and utensils—were very basic.
The provided ingredients, such as the 80/20 ground beef, the name-brand hot sauce and the corn tortillas, were high quality. Although the color of the pepper didn’t match that of the one on the recipe card, it seemed ripe enough and easy to slice and soften.
This is truly one of the easiest meals I’ve tested, which is really saying something because I don’t consider enchiladas simple to make. The utilization of one pan for both the browning of the meat and the baking of the enchiladas was a game-changer. I found the enchilada filling to be somewhat bland (the salsa verde helped a little), but it was so easy to make that I didn’t mind. This would be an ideal weeknight meal delivery for a family with young kiddos.
I love it when I dig into one of these bags to discover some of my favorite supermarket brands, like Colavita and Philadelphia, both of which were provided for this cavatappi recipe. Taking these as well as the fresh mushrooms and pre-made garlic-herb butter into account, I had a good feeling about this dish before I even began. (Note: The flour bag tore slightly during shipping, so there was a thin coating of flour on all the ingredients.)
During preparation, I pulled out a knife, cutting board, saucepan, strainer, skillet, wooden spatula, paper towels, measuring cup, plate, whisk and kitchen shears. I loved that the instructions had me use the same skillet for the mushrooms and the béchamel sauce. This recipe took me about five minutes longer than allotted, but that’s on me. I added too much pasta water to the sauce so it took longer to reduce to the correct thickness.
The prepared pasta was so delicious but very rich, so be warned. The cavatappi was cooked to perfection, and the sprinkling of shredded Parmesan cheese and green onions on top took things, well, over the top. Although I wish I could’ve gotten a nice crisp on the mushrooms like the directions said, this meal was still majorly enjoyable and, in my opinion, worthy of a restaurant menu.
We originally wrote and published this piece in 2022. Since then, we’ve tested this service again to ensure our opinion remains current. Upon signup, secondary tester Sheri Kaz notes that the app is very user-friendly. It shows your current and upcoming orders, along with buttons to change meals or edit your delivery. All nutrition info is there, as well as ingredients, items not included in delivery, utensils needed and cooking steps with photos.
As for the menu, Sheri counted 67 available entrees for the week. There are many choices, including many “premium” dishes that you have to pay extra for—around $9.99 more per serving. Customizations, while available, also cost a little more. When ordering, you can quickly view the recipe, which includes the total time, prep time, calories and difficulty level, plus the description, allergens and ingredient quantities with small pictures.
Additionally, the site has additional items available as add-ons once you build a cart. Add-ons include lunch items (e.g., Caesar salad, Cajun wings, soups, mac and cheese) and proteins (including meat boxes, seafood boxes, grilling boxes, grass-fed beef boxes, fully cooked chicken breast boxes and chopped chicken breasts). The HelloFresh Market is like an online grocery store, offering apps and sides, desserts, breakfasts and brunches, lunches, snacks and drinks, pizza and pasta, proteins and healthy dog food. You can also choose an option called “Beyond the Box,” which provides food to community members in need.
Cancelling and skipping a week of deliveries is easy: Just navigate to your account settings. With the first delivery, Sheri received a substantial discount and paid only $45.89 rather than $115. Plus, they sent a free sixth item: Avocado and Pineapple Salsa Breakfast Toasts. Yum!
I’m something of a meal kit expert—I’ve tested six services at this point. I’d argue that HelloFresh, like Blue Apron, was one of the first household name in this business—and there’s good reason for that. (Psst! Get the low-down on Blue Apron vs. HelloFresh).
The website and service as a whole are user-friendly, and the variety of choices—both the sheer quantity of recipes and the range of flavors and dietary preferences—is amazing. Although it might not be as affordable as some other brands, including its sister brand EveryPlate, it’s cheaper than most, like Home Chef (read our HelloFresh vs. Home Chef comparison for the full scoop) or its other sister brand Green Chef.
Those meal kit services that are a bit pricier are, in turn, a little more gourmet, too. Some foodies might find HelloFresh’s recipes to be a little elementary for their liking, but that certainly doesn’t mean they don’t taste good. HelloFresh offers straightforward, tasty recipes that the whole family will love, as well as convenience the cook will love. If you’re looking for a more high-end option, we recommend Marley Spoon.
In all, my HelloFresh reviews are positive, though I will not make a weekly habit of ordering it because it’s a little beyond my budget. But because the service is so easy to activate and deactivate, I would definitely consider re-ordering if I’m ever in the mood to treat myself.
This service is probably best for busy couples or small families who don’t have the time to devise lengthy grocery lists or run to the supermarket each week. All it takes is the click of a few buttons, and—bada bing!—there’s a box with everything you need delivered right to your doorstep.
HelloFresh transforms your weekly meal prep by shipping everything you need for dinners (and beyond) straight to your door.
Purchase your shipment of HelloFresh meals directly from the company’s website. Boxes range from about $56 to $250, depending on the number of recipes and servings you order. I know I’ll be dreaming of that Creamy Dreamy Mushroom Cavatappi until the next batch arrives.
Which meal delivery service is right for you (or whether any of them are right for you) is entirely subjective. HelloFresh reviews suggest that some people might perceive the cost to be a drawback, for example. The meals cost between $11 and $12.50 per serving, with the price going down incrementally the more you buy. Similarly, other HelloFresh reviews might view the absence of keto or paleo options and the lack of vegan options as a downside. HelloFresh is a great meal delivery service for the masses, but that doesn’t mean it’s the best fit for everyone.
Above all else, HelloFresh saves you time on meal planning. If you’re someone who’s too slammed or unable to plan recipes, create a grocery list and go to the store, HelloFresh is absolutely worth it. HelloFresh would be especially beneficial for families with small children, busy young professionals or housebound folks.
HelloFresh subscription prices vary based on what you purchase with each box. The more servings you buy, naturally, the more the box will cost; however, the price per serving decreases with more servings per box. Your cost will increase if you choose to buy add-ons, like snacks and breakfast items, too. In general, expect to pay $11 to $12.50 per serving with HelloFresh.
In our experience, buying groceries and cooking yourself, especially if you buy ingredients in bulk, is cheaper than HelloFresh. However, if you typically shop organic or at high-end grocers, the pricing for HelloFresh may work out in your favor.
“Some HelloFresh meals are healthier than others, and nutrient content can vary widely,” says Helen Tieu, registered dietitian, certified diabetes educator, and founder of Diet Redefined. “I recommend reviewing the nutrition information for each meal to make an informed choice. Recipes range from burgers and fries, to high-fiber salads with lean protein HelloFresh can be a useful tool to support balanced eating, but it’s important to choose the right meal options that fit your nutrition goals.”
According to Tieu, groups who may particularly benefit include busy professionals, busy parents, and people who are looking to eat healthier and cook more at home.
At Taste of Home, we delight in sharing recipes, products and ideas that will make your life easier. Our editors and testers have years of experience preparing meals, planning events and shopping for the perfect gifts. For this article, some of our most experienced product testers ordered HelloFresh and cooked a variety of meals in their own kitchens. They documented their real life experience and provided unbiased feedback in order to help you make an informed shopping decision.
