It's quite dazzling.
There has never been a rollout to a Taylor Swift album anything like what we’re seeing for The Life of a Showgirl. It’s coming out on Friday, October 3, and it seems like the entire world is joining the Swifties in their excitement.
Ever since Taylor Swift announced her twelfth studio album on her fiancé, Travis Kelce’s, podcast, there has been a ton of support from different brands ready to enter their own showgirl eras. I mean, even Funfetti is dropping a special sourdough bread mix to honor Taylor’s favorite hobby.
Just when I didn’t think the anticipation could get any higher, KitchenAid dropped an announcement that truly shocked me. The brand is releasing a special limited-edition color of its iconic stand mixer—and it’s sparkly.
When is the new KitchenAid stand mixer available?
It appears that Taylor Swift’s aesthetics aren’t the only thing influencing this new drop from KitchenAid. First, the brand teased the sparkly color, officially dubbed Tangerine Twinkle, on Instagram. Fans thought it was just a cute homage to the album, but it turns out that the product is real.
KitchenAid is taking it a step further and making this drop incredibly special—there are only 12 of the mixers available. I hate that it’s such a small number, but I also love that the brand chose 12 since this is Taylor’s twelfth album. That kind of attention to detail is exactly the nerdy numerology that Swifties appreciate—don’t get me started on the 112 theory (IYKYK).
These 12 lucky fans will have the chance to win their KitchenAid stand mixer through a sweepstakes. You can enter at KitchenAid.com beginning September 29. The sweepstakes entry window closes on Friday, October 3, just in time for you to enjoy The Life of a Showgirl. And hey, KitchenAid: If you happen to find a lucky 13th stand mixer somewhere, feel free to send it to me!
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